Wednesday, September 21, 2011

America's First Hemp Drink - Chronic Ice - Making a Splash in the Natural Beverage Market

America's First Hemp Drink - Chronic Ice - Making a Splash in the Natural Beverage Market

Chronic Ice, the nation's first drink containing hemp, is making a splash in the healthy beverage market. The refreshing health tea, made with organic sugar cane, a green and black tea blend, lemon essence, ascorbic acid and, of course, hemp seed extract, is in growing demand by health food and hemp enthusiasts.

According to Dr. Slavik Dushenkov, Executive Vice President of Consolidated Growers and Processors, Inc., hempseed oil is a health food. It contains approximately 57% linoleic (LA) and 19% linolenic (LNA) acids, in the three-to-one ratio that matches human optimal nutritional needs. These are the essential fatty acids (EFAs), which the body cannot make and which must be obtained from dietary sources.

"People don't get high drinking our tea, but they can get healthy," said Tony Van Pelt, founder of Chronic Ice. "Although its name is a play on marijuana, Chronic Ice does not contain any cannabis or THC."
Each serving of the antioxidant-rich, healthy tea contains only 80 calories per serving, and it is free of preservatives and high fructose corn syrup. It has been tested with oncologists and enjoyed by notable hip hoppers Lil' Wayne, 50 Cent and Snoop Dogg.

Currently, Chronic Ice can only be purchased at select stores in Southern California and Washington State. The company is negotiating distribution deals to increase availability. In addition to expansion plans, several product improvements are in the works.

This summer the company plans to launch new flavor options, start bottling in modern aluminum bottles dressed up with slick new labels, and implement new policies for sourcing 100% of the health tea's ingredients through organic fair trade suppliers.

Fair trade is a social movement and market-based approach that aims to help producers in developing countries create better trading conditions and promote sustainability. The movement advocates the payment of higher prices to producers and adherence to social and environmental standards.

Fair trade primarily focuses on handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate, flowers and gold exported from developing countries to developed countries.
For more information about Chronic Ice, call (415) 734-8350 or go to the website
About Kush Boys Worldwide Kush Boys Worldwide is a Los Angeles-based company committed to pursuing ventures that benefit a demographic they call the new-age pop culture.

Current projects include the online animated series Master Kush; an eco-friendly clothing line for the urban demographic called Kush Couture Lifestyle Apparel (KCLA); an all-natural iced tea made with hemp known as Chronic Ice; the natural male enhancement supplement Sir Rock; and Kush Boys Studios.