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| Types and benefits of Advertising |
Types of Advertising
Broadly speaking, advertising can be classified into seven main categories namely:
1. Consumer advertising2. Advertising advertising business to business or business inter3. Trade advertising4. Retail ad5. Financial advertising6. Direct advertising7. Job advertisements
1. Consumer advertising (Consumer Advertising)* Consumer goods (consumer goods) such as food, shampoo, soap and so on.* Durable goods (durable goods), such as residential buildings, cars, jewelry, and so on.
The most suitable media: newspapers, magazines, television, internet, radio and so on.
2. Inter Ad BusinessUsefulness of advertising is to promote business between the goods and services of non-consumers. That is, both advertisers and advertising goals are equally firm.Products advertised are items that have to be processed between or / be an element of production. Included here is the advertisement of raw materials, components, spare loc, and the accessories, plant facilities and machinery, as well as stationery and others.
Media: trade journals and engineering, literature and technical catalogs, trade shows, postal delivery services, as well as seminars and demonstrations of techniques.
3. Advertisement Trade (Trade Advertising)Trade advertising specifically directed to the distributor, wholesale great merchants, agents, exporters / importers, and traders large and small. Stuff that is advertised goods for resale.
Media: The trade fair, which was held trade association, which is addressed to the distributor.
4. Retail ads (Retail Advertising)The most striking example is the ads launched by supermarkets or department stores are large.Advertisement of toothpaste, dairy products, or snacks that we see in the supermarket that is not made by the manager of the supermarket, but by the company that makes the food / drink it.
5. Ads Finance (Financial Advertising)In general, financial advertising includes ads for banks, savings services, insurance, and investment and so on.
Media: financial and business newspaper, Internet
6. Direct advertising (Direct Advertising)Special feature on the use of media for direct advertising is both personal and products advertised include durable goods. Example is the vehicle product offerings, savings, investments, property, education and so on.
Media used in direct advertising, among others, were created specifically for the letter sent to prospective customers, sending brochures, and the like.
7. Advertising Jobs (Recruitment Advertising)The aim of this type of advertising to recruit prospective employees (such as employees of private companies, civil servants or other public bodies)
Media for advertising this vacancy is usually:
1. Consumer advertising (Consumer Advertising)* Consumer goods (consumer goods) such as food, shampoo, soap and so on.* Durable goods (durable goods), such as residential buildings, cars, jewelry, and so on.
The most suitable media: newspapers, magazines, television, internet, radio and so on.
2. Inter Ad BusinessUsefulness of advertising is to promote business between the goods and services of non-consumers. That is, both advertisers and advertising goals are equally firm.Products advertised are items that have to be processed between or / be an element of production. Included here is the advertisement of raw materials, components, spare loc, and the accessories, plant facilities and machinery, as well as stationery and others.
Media: trade journals and engineering, literature and technical catalogs, trade shows, postal delivery services, as well as seminars and demonstrations of techniques.
3. Advertisement Trade (Trade Advertising)Trade advertising specifically directed to the distributor, wholesale great merchants, agents, exporters / importers, and traders large and small. Stuff that is advertised goods for resale.
Media: The trade fair, which was held trade association, which is addressed to the distributor.
4. Retail ads (Retail Advertising)The most striking example is the ads launched by supermarkets or department stores are large.Advertisement of toothpaste, dairy products, or snacks that we see in the supermarket that is not made by the manager of the supermarket, but by the company that makes the food / drink it.
5. Ads Finance (Financial Advertising)In general, financial advertising includes ads for banks, savings services, insurance, and investment and so on.
Media: financial and business newspaper, Internet
6. Direct advertising (Direct Advertising)Special feature on the use of media for direct advertising is both personal and products advertised include durable goods. Example is the vehicle product offerings, savings, investments, property, education and so on.
Media used in direct advertising, among others, were created specifically for the letter sent to prospective customers, sending brochures, and the like.
7. Advertising Jobs (Recruitment Advertising)The aim of this type of advertising to recruit prospective employees (such as employees of private companies, civil servants or other public bodies)
Media for advertising this vacancy is usually:
- Internet- National newspaper- Local newspaper- Free publications advertising vacancies- Radio and television
Advertising objectives
Creating awareness on a brand in the minds of consumers. Without a high brand awareness can be hard to get a high market share.1. Communicating information to consumers about the advantages2. A brand. The benefits associated with the benefits of a product compared to other products.3. Associating a brand with certain feelings and emotions. The goal is that there is an emotional connection between consumers and a brand.4. Making behavior. It means that consumer behavior can be established through an advertising campaign.5. Develop or alter the image or personality of a brand. Brand sometimes experiencing adversity in the eyes of consumers.6. Develop a positive perception of the expected future prospects could be potential buyers.7. Directs the consumer to buy the product.
top 3 benefits of Advertising
1. Expand advertising alternative for consumers.
2. Ads help producers engenders trust for consumers.
3. Advertisements make people know and always remember.
2. Ads help producers engenders trust for consumers.
3. Advertisements make people know and always remember.
The type, purpose, and Benefits Ad
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